B2B Prospecting Agency - OMYOS

Once you've identified your ideal customer or "Ideal Customer Profile", the next step is to build a well-crafted sales prospecting plan. It incorporates your resources, your objectives and the constraints of your market, the channels and tools to be used, and so on. In short, it's a real headache if you don't know how to coordinate all these elements. This is whereoutsource this task (link to Our offers subpage) will do you a world of good.

There is a wide range of channels for obtaining qualified leads and appointments. Selecting the ones best suited to your business and target customers requires expertise that only a prospecting agency like ours can provide. 

Where to find B2B customers?

Did you know that you can use a variety of channels to reach your prospects?

1. Face-to-face :

• Trade shows: Inaccessible during Covid-19, they've returned to prominence. A study of B2B marketers shows that face-to-face events are the channel that produced the best business results during 2022, well ahead of other marketing content formats. Don't miss out!
• Business networks: This potential prospecting channel comes in a variety of formats: associative networks (alumni, CJD, etc.), thematic networks (DCF, ARSEG, etc.), purely business networks (BNI, Chinese Business Club, etc.). Before you join, make sure your target audience is there. As a member, be generous and try to give before you receive. The more you do, the greater the return on your involvement.

2. Remote :

• Telephone prospecting : This is the oldest method of prospecting. It consists of deploying sales techniques to reach a target of prospects previously identified in a file.
  Two key figures to be aware of: a company makes around 52 calls a day. Only 45% of these result in a purchase. More than 81% of these purchases are made after the 5th phone call (Hubspot 2022 figures).

• Emailing: Involves sending promotional emails to a large list of contacts (customers, prospects...) for prospecting, loyalty-building or simply information purposes. Email campaigns are an essential channel for generating sales or acquiring customers. Telephone follow-up is always recommended.  

• Webinars: Webikeo - a SaaS webinar platform - defines a webinar as: "an online conference, offered through a software or platform, with a variety of objectives (lead generation, lead nurturing, product or service demonstration, etc.)."
  This format exploded during the Covid period and continues to win the confidence of B2B sales and marketing specialists, as this infographic shows.

• Inbound marketing: refers to a marketing approach that brings customers to you, rather than going out to find them as in traditional forms. The success of this approach is based on a robust and consistent content strategy.

• Social Selling: This is a technique that aims to reach prospects on the social networks where they are connected. In our case, the social network in question is LinkedIn. The aim of Social Selling is to prospect in a carefully thought-out and well-constructed way, in order to create interactions, engage discussions and generate leads.