Multichannel campaign for an industrial equipment manufacturer - OMYOS
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Campaign type
Multichannel
Sector
Industrial equipment manufacturer
Campaign duration
10 months
Campaign objective
Generate qualified appointments for the manufacturer's sales manager
Boost the sales team's ability to win new customers by delegating their sales prospecting to OMYOS: detect projects and equipment needs within companies that correspond to their target.
Resources provided by OMYOS
Provision of a Business Developer for one day a week.
Targeting of profiles corresponding to criteria validated by the customer.
Sales Automation campaign
Alternating telephone calls and micro-mailings to establish direct contact with managers
Send tracked documents for prioritized contacts
Getting to grips with a manager's LinkedIn profile
20 targeted matchmaking requests every day.
Solicitation of all contacts who have agreed to be put in touch for a telephone exchange.
